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How it all started
AWJ began in 2020 as Afrodance fitness classes in Singapore — weekly drop-ins, corporate workshops, and Afrodance experiences that brought instructors from the continent - Nigeria, Ghana, Kenya, and Tanzania to a city that had never seen anything like it.
What started as a class became a community. The AWJ Tribe danced through three pillars: Dance. Connect. Push Boundaries.
Hundreds of people later, the pattern was impossible to ignore. The ones who kept coming back weren't there for the workout. They were there because what they practised on the dance floor - courage, presence, taking up space - was exactly what they needed in their lives.
And so it was time to make a shift.
What AWJ is today
AWJ is now built for anyone, anywhere in the world, who is ready to get out of their head and into their body.
The dance is still here. The community is still here. The joy, the sweat, the music made to be felt - all still here.
But now we go deeper.
Today AWJ offers online Afrodance Fitness classes, Nudge Circles, and retreats in Kenya and Ghana - bringing movement-based personal development to people across Singapore, Nairobi, and beyond.
What started on a studio floor in Singapore is now a global movement built on one question:
What more are we capable of?
SOUL. COURAGE. IMPACT.
This is the philosophy at the heart of AWJ — the belief that real transformation starts in the body, not just the mind.
Through Afrodance and embodied movement, you reconnect with the parts of yourself that have gone quiet: your instincts, your joy, your courage to choose differently.
And when you start choosing differently - even in small ways, even just on the dance floor — something shifts. In how you show up for yourself. In your relationships, your work, the decisions you've been almost making.
That ripple doesn't stay contained. It moves outward into the people around you, the spaces you inhabit, the lives you quietly influence just by showing up more fully in your own.
One person who stops shrinking gives someone else permission to do the same. One choice made from courage instead of fear changes the direction of everything that follows.
That's the impact AWJ is building toward. Not just individuals who feel more alive - but a world that moves differently because they do.
That's the framework everything is built on. And it shows up across everything AWJ offers today:
AWJ to the World
The Afrodance
Fitness Monthly Virtual
Classes
FREE - No experience needed. No big space required. Just you, the music, and a global community moving together to African rhythms.
The Afrodance
Nudge Circles
Twice-monthly online sessions where each circle is a chapter from The Nudge Queen book brought to life through Afrodance and group reflection.
The Afrodance
Nudge Experience
A 2-hour live facilitated workshop for retreats, events, and organisations ready to do something their people will actually remember.
The Afrodance Nudge
Mini-Course
The full Soul Courage Impact framework with movement prompts. Self-paced. Start anytime.
The AWJ Collective
For the ones ready to go deeper in a group and actually do the thing. Where Afrodance meets personal growth - from almost to actually.
The AWJ Retreat
Kenya and Ghana. Full immersion. 10 days of Afrodance, rest, culture, and community in Africa. Find out what more you are capable of.
Launch date: 20th January 2027
Please note: This is a mockup cover. The final design will be revealed soon.
The Nudge Queen - is a reflection of the past 6 years of my life. Leaving my job, building a business, moving from Singapore to Nairobi, and eventually letting go of classes in Singapore.
It’s about listening to our inner nudges even when it doesn’t make sense. Taking the step even when it’s scary. And seeing the ripple effects of it. Getting out of our heads and into our bodies.
This is not a book about having it all figured out. It's about what happens when you stop pretending you haven't already heard the whisper and start asking the question that changes everything:
What more am I capable of?
Meet Jeevi
I'm a Sport and Exercise Psychologist, Afrodance Fitness instructor, founder of AWJ, and author of The Nudge Queen.
For 13 years I've been building spaces where people get out of their heads and into their bodies and discover what more they're actually capable of.
I've lived everything I teach. The leap that didn't make sense. The life that looked good on the outside. The moment movement showed me what thinking never could.
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