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Before AWJ was a movement, it was a Singapore Afrodance Fitness class.
AWJ began in 2020 as Afrodance fitness classes in Singapore — weekly drop-ins, corporate workshops,Afrodance Experiences that brought African rhythms from Nigeria, Ghana, Kenya, and Tanzania to a city that had never seen anything like it.
What started as a class became a community. The AWJ tribe danced through three pillars: Dance. Connect. Push Boundaries.
Hundreds of women later, the pattern was impossible to ignore. The ones who kept coming back weren't there for the workout. They were there for what happened to them on the dance floor — the moment they did the body roll they didn't think they could, the moment they laughed in front of strangers, the moment they realised the gap between who they thought they were and who they could be was smaller than they'd been told.
The foundation they built is what evolved into Soul, Courage, Impact. And what evolved into the brand AWJ is today.
SOUL
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Free Masterclass — A taste of what's possible. Dance, feel, and notice what comes up.
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The Nudge Audit — A closer look at where you are right now — and where the gaps and openings are.
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Mini Course — A self-paced journey through Soul, Courage, and Impact — with movement prompts to bring it into your body.
COURAGE
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Nudge Circles — Twice-monthly online sessions, each inspired by a chapter from The Nudge Queen. Move, feel what surfaces, and share in a small circle of high-achievers doing the same.
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Expansion Container — 6 sessions with a small group, going deeper into the soul, courage, impact framework — Afrodance, reflection, and real steps between sessions.
IMPACT
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Retreats (Kenya & Ghana) — Full immersion. Move, rest, and choose differently — in community, in Africa.
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Speaking & Masterclasses — Bring the Soul, Courage, Impact framework to your retreat, team, event, or organisation.
AWJ
Most people don't ignore their nudges because they can't hear them. They ignore them because listening would mean changing something.
The Nudge Queen is built around three things that changed everything for Jeevi and will for you too.
Soul. The quiet knowing that refuses to disappear. Courage. Taking the first step before you're ready. Impact. What becomes possible when you stop shrinking.
This is not a book about having it all figured out. It's about what happens when you stop pretending you haven't already heard the whisper and start asking the question that changes everything:
What more am I capable of?
Meet Jeevi
I'm a Sport and Exercise Psychologist, an Afrodance fitness instructor, and the founder of AWJ — based between Singapore and Nairobi.
As a Spaceholder, I create live experiences where women practice the only thing that closes the gap between knowing and doing: moving. The free Monday class. The mini-courses. Afrodance Retreats in Africa - twice a year.
As an Author, I wrote The Nudge Queen — for the woman who has been almost for too long.
As a Speaker, I bring keynotes and workshops to organisations who are tired of the same off-site — built on a decade of sport and exercise psychology, delivered through the language of Afrodance.
My mission: to nudge women out of almost and into actually.
Trusted by
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