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How it all started
AWJ began in 2020 as Afrodance fitness classes in Singapore - weekly drop-ins, corporate workshops, and Afrodance experiences that brought instructors from the continent - Nigeria, Ghana, Kenya, and Tanzania to a city that had never seen anything like it.
What started as a class became a community. The AWJ Tribe danced through three pillars: Dance. Connect. Push Boundaries.
Hundreds of people later, the pattern was impossible to ignore. The ones who kept coming back weren't there for the workout. They were there because what they practised on the dance floor - courage, presence, taking up space - was exactly what they needed in their lives.
And so it was time to make a shift.
What AWJ is today
AWJ is now built for anyone, anywhere in the world, who is ready to get out of their head and into their body.
The dance is still here. The community is still here. The joy, the sweat, the music made to be felt - all still here.
But now we go deeper.
Today AWJ offers online Afrodance Fitness classes, Nudge Circles, and retreats in Kenya and Ghana - bringing movement-based personal development to people across Singapore, Nairobi, and beyond.
What started on a studio floor in Singapore is now a global movement built on one question:
What more are we capable of?
AWJ'S SIGNATURE:
The AfroNudge Experience
An embodied experience
Maybe you've wanted to skydive. Write a book. Leave that job. Start that business or knitting class.
Whatever it is, you already know what it feels like to want something, and not quite let yourself take the step.
AfroNudge has an extra layer of nudges woven into every session.
Afrodance Fitness takes you through Africa, through the different rhythms of different countries, Nigeria, Ghana, Kenya, South Africa, each one distinct, each one alive in its own way.
AfroNudge does that too. But it also takes you through the different rhythms of yourself, the parts that hold back, the parts that want to take up more space, the parts reconnecting to the beat they thought they lost.
You don't just dance and go home. You leave having felt something shift.
Different rhythms of Africa. Different rhythms of you.
SOUL. COURAGE. IMPACT.
This is the philosophy at the heart of AWJ — the belief that real transformation starts in the body, not just the mind.
Through Afrodance and embodied movement, you reconnect with the parts of yourself that have gone quiet: your instincts, your joy, your courage to choose differently.
And when you start choosing differently - even in small ways, even just on the dance floor, something shifts. In how you show up for yourself. In your relationships, your work, the decisions you've been almost making.
That ripple doesn't stay contained. It moves outward into the people around you, the spaces you inhabit, the lives you quietly influence just by showing up more fully in your own.
One person who stops shrinking gives someone else permission to do the same. One choice made from courage instead of fear changes the direction of everything that follows.
That's the impact AWJ is building toward. Not just individuals who feel more alive - but a world that moves differently because they do.
That's the framework everything is built on. And it shows up across everything AWJ offers today:
Launch date: 20th January 2027
Please note: This is a mockup cover. The final design will be revealed soon.
The Nudge Queen - is a reflection of the past 6 years of my life. Leaving my job, building a business, moving from Singapore to Nairobi, and eventually letting go of classes in Singapore.
It’s about listening to our inner nudges even when it doesn’t make sense. Taking the step even when it’s scary. And seeing the ripple effects of it. Getting out of our heads and into our bodies.
This is not a book about having it all figured out. It's about what happens when you stop pretending you haven't already heard the whisper and start asking the question that changes everything:
What more am I capable of?
Hey, I'm Jeevi
I used to be a Sport Psychologist, working with elite athletes on the mental side of performance, resilience, pressure, who they were becoming underneath it all. I loved that work. But somewhere along the way, I stood in front of a mirror and didn't like the person staring back. That was my nudge.
It took me a year to actually listen to it. Not because I didn't know what I needed to do, I did, I just hadn't yet built enough trust in myself to act on it. I quit a stable career, took a fifty-five-day solo trip across Africa, and eventually moved to Nairobi on a one-way ticket.
My whole life has revolved around dance, travel, and personal growth, I just used to keep them in completely separate boxes. AWJ is what happens when all of that finally comes together, movement that isn't just fitness, space that isn't just a dance class, a community of people learning to trust themselves enough to get out of their heads, into their bodies, and actually make the moves they've been circling, on the dance floor, and in life.
I'm currently writing a book about all of it. I still have a love-hate relationship with my own inner nudges, some days I listen faster than others. But I've learned, again and again, that trust isn't something you wait to feel. It's something you build, one honest, uncertain step at a time. Sometimes all it takes is a nudge, and enough trust in yourself to actually follow it.
The first step starts here.
TRUSTED BY
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